@SocialMarketingWithRob



Personal Branding Statement

Rafiki—the wise mentor from The Lion King—helped Simba find his path, his roar, and that’s exactly what I do for consumer brands. As a Full Sail University Digital Marketing M.S. candidate, I use branding, UX, SEO, and analytics to make sure consumers see you. In the great Circle of Life, my background stems from journalism, photography, and theatre, I’m a master communicator who knows how to turn engagement into impact. Like Rafiki lifting Simba, I help brands find their voice, their audience, and their place in the market. Hakuna Matata—marketing is my second nature, and with me, your brand is in good hands, shining brighter than Mufasa`s ghost in the night sky.

Certificates:

  • Google: Google Ads Search, AI Essentials, Foundations of Digital Marketing & E-Commerce
  • SEMrush: SEO Certification, Backlink Management
  • HubSpot Academy: Social Media Marketing
  • Job Prepped: PPC, Lead Generation, Email Marketing, SEO
  • LinkedIn Learning: Generative AI for Digital Marketers
  • University of North Texas: Data Visualization
  • Section (ProfAi): AI Proficiency

Blog

Final Mastery

Robert Warren 12-17-2025 Final Mastery I can’t believe it! I have officially completed the Digital Marketing M.S. program at Full Sail University! Thanks to ALL my fellow classmates and professors! How exciting, yet sad to be over! This program was both intense and rewarding. I now leave with the ability to connect ideas into strategy.…

Digital Analytics and Optimization

Taking the master’s course, Digital Analytics and Optimization course, with Professor Phillip Arlen, has reshaped my understanding of what truly drives a marketing strategy. I used to see data as something that focused mainly on advertising campaigns. Now, I see analytics as the compass that guides creativity, ensuring every decision aligns with measurable outcomes. This…

Digital Design & Usability Reflection

Understanding Usability When it came to usability it’s interesting to see how sites evolve. Using the Internet Wayback Machine (Wayback Machine, n.d.) I found it very interesting to see how sites evolve over time. Seeing previous verisions of previous sites dated many years back I found very useful as a way to analyze not only…


Disclaimer: This website is a component of my Master of Science program at Full Sail University. This graduate program culminates with a comprehensive Digital Marketing plan for a student-selected case study organization. While my coursework utilizes a real organization, it is not directly reflective of or approved by them.

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